Ethnicraft – A Short History of Success

Ethnicraft is an international company renowned for manufacturing high-quality home furniture. The furniture that this brand manufacturers, features exceptional quality, simplicity and functionality. What separates this brand from the other furniture manufacturers, is the fact that on each Ethnicraft sale you will find nothing but furniture made of quality and durable solid wood. The furniture made by Ethnicraft brings the warmth and naturalness of the solid wood at every home.

Ethnicraft is number-one choice of many homeowners worldwide. However, this company didn't become one of the best manufacturers of contemporary teak and oak furniture overnight. The journey of becoming a multi-national contemporary furniture brand had very simple beginning. In short, we present to you a short history of the success of this furniture brand.

• Everything started when two friends from Belgium embarked on a world trip. They were impressed by the beauty of the teak furniture and the eastern decoration. Then they took home as much pieces of furniture as they could. They sold the items faster than they could imagine. It was then when they decided to create a furniture brand. 
• Only after one year of the establishment of their retail shop, the two friends made one step forward and started to import their own teak furniture. This said, they distributed the Ethnicraft sale items to other furniture retailers across Europe. 
• Next step in the building of the reputation of the brand, was when the founders decided to design and manufacture their own teak and oak furniture. It was then when they became to manufacture furniture made of solid wood with exceptional design. 
• The furniture brand continued to grow. An opening of production unit in Indonesia was one of the biggest steps in the journey of success of this furniture brand.  
• Another step towards the growing success of Ethnicraft was the copyrighting of the term “Emorational”. The founders choose this term to describe the Ethnicraft sale furniture pieces. The term is combination of the words 'emotional' and 'rational'. 
• Today, Ethnicraft remains leader in designing and production of solid wood furniture. The furniture made by this renowned brand is present on the markets of over 50 countries world wide. If you are looking to buy high-quality, oak or teak furniture in Australia, look for Ethnicraft sale.